MUSE Platinum

2020

Mix 'n Match

Entrant Company

Zulu Alpha Kilo

Category

Outdoor Advertising - Billboard

Client's Name

Whirlpool

Country / Region

Canada

KitchenAid is globally recognized for its range of appliances, namely for their iconic Stand Mixer available in over 30 colors. On a shoe-string budget, and with only a single outdoor digital board along one of Canada’s busiest expressways as our media, we needed to creatively promote the Stand Mixer.

We found our inspiration in another iconic design – Toronto’s CN Tower, one of the world’s largest freestanding structures. Every night the tower is bathed in light, cycling through many of the same colors the Stand Mixer offers. To promote the mixer’s color options, we used a camera to detect the ever-changing color of the CN Tower. It converted the color into an XML feed in real-time. An algorithm then provided trafficking instructions to our KitchenAid digital board, instructing it to match the color of the stand mixer to the CN Tower’s lights.

More Platinum Winners
Website
2020
MUSE Advertising Awards - Web App for Software Design and Development Company

Entrant Company

Mentalstack

Category

Website - Design / Web Agency

Country / Region

Poland

Student Submission
2020
MUSE Advertising Awards - The Store That Sells Nothing

Entrant Company

Miami Ad School San Francisco, Miami and New York

Category

Student Submission - Other

Country / Region

United States

Website
2020
MUSE Advertising Awards - THU - Japan
Trojan Horse was a Unicorn

Entrant Company

MOXY

Category

Website - Events

Country / Region

Portugal

Strategic Program
2020
MUSE Advertising Awards - ROLLS-ROYCE: SPIRIT OF ECSTACY

Entrant Company

Holition

Category

Strategic Program - Brand Strategy Campaign

Country / Region

United Kingdom