MUSE Gold

2020

Flat Top Hills Wines, The Flavor Profile Series

Entrant Company

Affinity Creative Group

Category

Photography - Food & Beverage

Client's Name

C. Mondavi & Family

Country / Region

United States

Affinity Creative Group created product photography for Flat Top Hills using an approach designed to convey a unique flavor profile and lifestyle-vibe for each wine varietal, emphasizing the presence of fruit and spice notes with unexpected props. Laying out the sensory elements in a graphical format, paired with non-traditional color palettes and a touch of lifestyle accessories, completes the surprising yet pleasing look.

This is a modern and unexpected way to communicate varietal flavor, taste profile, and brand messaging for a new entry in the highly competitive U.S. wine market. This social-media-friendly imagery has proven to be highly effective in generating interest, brand buzz, and, importantly, expanding distribution, for Flat Top Hills Wines.

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