MUSE Silver

2020

Onward Teaser

Entrant Company

Leroy & Rose

Category

Marketing & Promotional - Poster (Single)

Client's Name

Disney

Country / Region

United States

We were tasked with introducing a new Disney-Pixar IP about two brothers chasing down a magical Phoenix gem. Instructed to avoid aging down our audience, or leaning too heavily into the “wizards and magic” demographic, our team settled on adding icon patches--pulled from the film’s storyline to--a denim jacket. This execution is both refined and modern.

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