Raytheon’s ISTAR is a multi-intelligence aircraft that uses artificial intelligence, integrated onboard sensors and advanced processing to provide critical information to military and civilian air and ground crews. Raytheon was looking for us to produce an overview video and several scenarios to present to the South Korean Airforce leadership at the 2019 ADEX (Asian Defense Expo) in South Korea. In the production of the overview and scenarios, we needed to use realistic backgrounds and vehicles, such as the North/South Korean demilitarized zone and vehicles used by the North Korean military. We worked hand-in-hand with the ISTAR program SMEs to represent numerous sophisticated sensors, working in tandem in a way that was visually understandable in a two or three minute video. The Raytheon SAS sales team reported that the SK Airforce officers liked and understood the complexities of system and want to make a more technical presentation for the call back.
Design House Collective
Interactive Brand Experience