Tommy Hilfiger launched Tommy Sport: a brand new line of workout gear. The Tommy Sport line blends advanced materials and performance with their iconic style. They asked us to develop the film for the launch campaign, which was designed to introduce the new gear, whilst highlighting the technical aspects of the garments. Bold typography, fresh colours and dynamic layouts dial up the volume. Animations designed to communicate technical aspects quickly and clearly. The film is designed from the outset to work across media. A flexible design language, bold enough to pop on small screens, detailed enough for large displays.
Miami Ad School San Francisco, Miami and New York
Design House Collective Inc.