Canada

2020

Core Rebrand

Entrant Company

Unfussy

Category

Integrated Marketing

Client's Name

Core Wellness and Chiropractic

Sub-Category

Company Branding

Given the fact that tremendous bias against chiropractic care exists throughout the medical profession, and that a large portion of the public are also weary and distrustful of chiropractic for preventative care, it was imperative that CORE Wellness and Chiropractic look to build relationships with both potential patients and local medical practices to educate and inform as to the health and wellness benefits of chiropractic care. The secondary goal was identified as the need for greater emphasis on education and attraction to all those who would benefit from holistic chiropractic, physiotherapy and massage care... accurately conveying CORE doctors and practitioners as industry and thought leaders, positive change agents and health and wellness handlers. Driving this rebrand initiative, the following questions were proposed: Deep in your core, how would you be moved if you found yourself unbound by the limits of health and wellness? Deep in your core, would you find the nerve to rise to any occasion if there simply were no limits? From world supporters to world-beaters, what we, as the reactionary masses, need more than a spinal adjustment is an attitude adjustment. What we require is nothing short of enlightenment; sure to not just educate, but to touch a nerve, stir our souls and shake us to the very core. And in this core, you'll find your centre of wellness and open your imagination to new techniques and treatments; to new definitions of health and healing as living well in body, mind and spirit; and to new possibilities from a life better lived – providing the motivation, inspiration and education you seek to “just do something” in order to take care, take action and take charge of your well-being. This is CORE – your Centre Of RElief, REcovery and REbirth.

Credits

Unfussy Partner, Marketing Strategy
Cynthia Walker
Unfussy Partner, Brand Strategy
Corey Brewis
More Gold Winners
2020
United States
Usonia Labs

Entrant Company

Miro Kirov

Sub Category

Web App

2020
United States
Forest Lawn Memorial-Parks & Mortuaries

Entrant Company

Forest Lawn Memorial-Parks & Mortuaries

Sub Category

Social Video

2020
United States

Entrant Company

Creative M Studios

Sub Category

Business to Business

2020
United States

Entrant Company

Nature, Northeastern University, IBM Research

Sub Category

Technology / Science