2016
"Movie Night" 2016 Acura TLX
Entrant Company
Tier10
Category
Video - TV Ad
Client's Name
Tier10
Country / Region
United States
Playing off of pop-up events - a craze akin to New York City - a group of friends travel across the boroughs in the core 2016 Acura lineup to stage their own exclusive pop-up theater with the iconic NYC skyline posing as the picture-perfect backdrop for the perfect night out.
Intending to depict the rugged, yet chic reality of the City, Tier10 created customer profiles and character roles for each 2016 Acura model based on data from each submarket. To maintain an authentic experience, we skipped the green screen and instead shot on the streets of New York City and beneath the Manhattan Bridge to fully capture and portray the City's vibe.
Entrant Company
Consumers Energy
Category
Video - Corporate Image
Country / Region
United States
Entrant Company
Mad Dog Graphx
Category
Marketing Branding & Design - Invitation Card / Holiday Card / Postcard
Country / Region
United States
Entrant Company
Rokkan
Category
Corporate Social Responsibility - Cause-Related / Sponsorship
Country / Region
United States
Entrant Company
Menguin
Category
Marketing Branding & Design - Corporate Identity
Country / Region
United States