2016

"Movie Night" 2016 Acura TLX

Entrant Company

Tier10

Category

Video - TV Ad

Client's Name

Tier10

Country / Region

United States

Playing off of pop-up events - a craze akin to New York City - a group of friends travel across the boroughs in the core 2016 Acura lineup to stage their own exclusive pop-up theater with the iconic NYC skyline posing as the picture-perfect backdrop for the perfect night out.

Intending to depict the rugged, yet chic reality of the City, Tier10 created customer profiles and character roles for each 2016 Acura model based on data from each submarket. To maintain an authentic experience, we skipped the green screen and instead shot on the streets of New York City and beneath the Manhattan Bridge to fully capture and portray the City's vibe.