2016
"Movie Night" 2016 Acura TLX
Entrant Company
Tier10
Category
Video - TV Ad
Client's Name
Tier10
Country / Region
United States
Playing off of pop-up events - a craze akin to New York City - a group of friends travel across the boroughs in the core 2016 Acura lineup to stage their own exclusive pop-up theater with the iconic NYC skyline posing as the picture-perfect backdrop for the perfect night out.
Intending to depict the rugged, yet chic reality of the City, Tier10 created customer profiles and character roles for each 2016 Acura model based on data from each submarket. To maintain an authentic experience, we skipped the green screen and instead shot on the streets of New York City and beneath the Manhattan Bridge to fully capture and portray the City's vibe.
Entrant Company
twentyfourone // motion picture gmbh
Category
Photography - People / Portrait
Country / Region
Germany
Entrant Company
Paul Gregory Media
Category
Marketing Branding & Design - Corporate Identity
Country / Region
United States
Entrant Company
Tane Digital Video
Category
Video - Marketing Product & Services
Country / Region
United States
Entrant Company
Filipe de Carvalho
Category
Marketing Branding & Design - Illustration
Country / Region
Portugal