MUSE Gold

2016

"Movie Night" 2016 Acura TLX

Entrant Company

Tier10

Category

Video - TV Ad

Client's Name

Tier10

Country / Region

United States

Playing off of pop-up events - a craze akin to New York City - a group of friends travel across the boroughs in the core 2016 Acura lineup to stage their own exclusive pop-up theater with the iconic NYC skyline posing as the picture-perfect backdrop for the perfect night out.

Intending to depict the rugged, yet chic reality of the City, Tier10 created customer profiles and character roles for each 2016 Acura model based on data from each submarket. To maintain an authentic experience, we skipped the green screen and instead shot on the streets of New York City and beneath the Manhattan Bridge to fully capture and portray the City's vibe.

More Gold Winners
Photography
2016
MUSE Advertising Awards - A journey from Cuba to Myanmar

Entrant Company

ACC

Category

Photography - People / Portrait

Country / Region

France

Publication
2016
MUSE Advertising Awards - Live Happy Magazine App
Bates Creative

Entrant Company

Bates Creative

Category

Publication - Magazine

Country / Region

United States

Video
2016
MUSE Advertising Awards - Happy New Year From Consumers Energy

Entrant Company

Consumers Energy

Category

Video - Corporate Image

Country / Region

United States

Website
2016
MUSE Advertising Awards - CP Carrillo Website Redesign
Web Shop Manager

Entrant Company

Web Shop Manager

Category

Website - Business to Business

Country / Region

United States