MUSE Gold

2020

This is Helvetica Now

Entrant

Matter

Category

Video - Design / Web Agency

Client's Name

Monotype

Country / Region

United States

Gallery

About The Entry

Introducing "Helvetica Now," the world's favorite typeface redrawn. Helvetica Now is a new chapter in the story of perhaps the best-known typeface of all time. Every character in Helvetica Now has been redrawn and refit by Monotype (monotype.com) with a variety of useful alternates added. It has everything we love about Helvetica and everything we need for typography today. Matter created this promotional video for Monotype to showcase the new chapter in the typeface canon. This is not a revival. This is not a restoration. This is a statement. This is Helvetica Now: for everyone, everywhere, for everything.

Featured Media

Credits

Art Direction/Motion Graphics
Nicole Bedard
Motion Graphics + Animation
Ben Drake
Motion Graphics + Animation
Joe Skoniecki
Executive Producer
Leo Bonarrigo
Executive Producer
Tim Bradley
More Gold Winners
Marketing & Promotional
2020
2020 MUSE Creative Awards Winner - 2018 Annual Report

Entrant

Morris Animal Foundation

Category

Marketing & Promotional - Brochure

Country / Region

United States

Photography
2020
2020 MUSE Creative Awards Winner - Women in Space
BAE Systems Inc.

Entrant

BAE Systems

Category

Photography - Editorial

Country / Region

United States

Website
2020
2020 MUSE Creative Awards Winner - National Community Pharmacists Association Website Redesign
National Community Pharmacists Association

Entrant

NJI

Category

Website - Branding

Country / Region

United States

Website
2020
2020 MUSE Creative Awards Winner - BolderScience.com
Celgene/BMS and PIXACORE

Entrant

PIXACORE

Category

Website - Pharmaceuticals

Country / Region

United States