MUSE Gold

2020

This is Helvetica Now

Entrant

Matter

Category

Video - Design / Web Agency

Client's Name

Monotype

Country / Region

United States

Gallery

About The Entry

Introducing "Helvetica Now," the world's favorite typeface redrawn. Helvetica Now is a new chapter in the story of perhaps the best-known typeface of all time. Every character in Helvetica Now has been redrawn and refit by Monotype (monotype.com) with a variety of useful alternates added. It has everything we love about Helvetica and everything we need for typography today. Matter created this promotional video for Monotype to showcase the new chapter in the typeface canon. This is not a revival. This is not a restoration. This is a statement. This is Helvetica Now: for everyone, everywhere, for everything.

Featured Media

Credits

Art Direction/Motion Graphics
Nicole Bedard
Motion Graphics + Animation
Ben Drake
Motion Graphics + Animation
Joe Skoniecki
Executive Producer
Leo Bonarrigo
Executive Producer
Tim Bradley
More Gold Winners
Video
2020
2020 MUSE Creative Awards Winner - D-Day 75: A Tribute to Heroes
BBC Studios Events

Entrant

Kate Dawkins Studio

Category

Video - Art & Design

Country / Region

United Kingdom

Content Marketing
2020
2020 MUSE Creative Awards Winner - Delve Fonts Responsive Email Newsletter Template

Entrant

L.S. Boldsmith

Category

Content Marketing - Email Marketing / Newsletter

Country / Region

Canada

Website
2020
2020 MUSE Creative Awards Winner - Rebrand
Klick Health

Entrant

Klick Inc

Category

Website - Corporation

Country / Region

Canada

Video
2020
2020 MUSE Creative Awards Winner - Creative Aging Program - Boston
Goddard House and the City of Boston

Entrant

Online Update

Category

Video - Cultural

Country / Region

United States