United States


RT Off-Road T-shirt

Entrant Company

Eric Shepherd


Marketing Branding & Design

Client's Name



I designed an RT Off-Road (Crown Automotive's sub-brand of accessories and upgrades) brand shirt to be given away at automotive conventions, trade shows, and Jeep events. "Build Break Replace" and "We like it rough" messages capture the essence of the company's mission to provide replacement parts for the rough Jeep off-roading lifestyle. It is a fairly controversial shirt because of the suggestive innuendo in the slogan on the back of the shirt, but became a huge hit among the target audience of Jeep and off- roading enthusiasts. Interest in the shirt got spread by word of mouth at Jeep events and trade shows, which brought a lot of positive attention towards Crown Automotive's booths.

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