United Kingdom

2020

Quantile

Entrant Company

Pink Green

Category

Website

Client's Name

Quantile

Sub-Category

Financial Services

Quantile Technologies operate in a niche area in the global Capital Markets sector, they wanted to be seen as cutting-edge, data-driven and an efficient service provider. With awards to their name, such as Global Compression Service of the Year and Infrastructure of the Year, they needed a brand and website to communicate their services, successes and sheer determination. Quantile’s existing branding and digital presence lacked personality, relevance and engaging content – and a new website was required to provide a destination where they could confidently broadcast their range of services, engage new prospects and establish thought-provoking content and market commentary. With a reinvigorated brand and an unexpectedly personable tone-of-voice, we created a flexible and component-based WordPress website, enabling SVG animation and imagery throughout. We also created a generative design tool that reflects their data-driven mindset. Quantile can create their own images using their bespoke tool – the Quantile ‘tile’. This freed them from the constraints of the image libraries. The website employs advanced WordPress content management benefits, so that components can be drag-and-dropped onto any page, this is especially valuable for the insights pages that require call to actions, and/or related posts or any other related content. There has been extra consideration given to the mobile menu, which animates between the page content and the navigation menu seamlessly, giving the user a clear sense of usability. There are a number of content areas that have required close collaboration between Quantile and Pink Green, such as the 'How it works' animation where we have considered motion and icons to represent the complex process of Quantile's technology. At launch, and within the first 4 weeks site visits increased by over 1000%

Credits

Pink Green
Design
Tom Fox
Strategy
Chris Lodge
Design
Tom Prior
Creative Direction
Cat Bailey
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