MUSE Gold

2020

2020 Beigang Lantern Festival

Entrant Company

Jyrfang Artwork Design Co., Ltd.

Category

Experiential & Immersive - Experiential & Immersive / Other

Client's Name

Yunlin County Government

Country / Region

Taiwan

2020 Beigang Lantern Festival--"Glorious Beigang Celebration Reunion ''


The 2020 Beigang Lantern Festival was held on 1 / 31-2 / 16 in Yunlin County, Taiwan. With the theme of "Glorious Beigang Celebration Reunion", a series of new installation art works, combining light and art, shape the Chinese new year atmosphere, and the locality of Beigang, the image of temple incense with strong festival beliefs makes Beigang at the time of the Lantern Festival full of radiant warmth, just like the rich and simple Beigang Town has long maintained a beautiful traditional cultural spirit, which is commendable.

Combined with modern light source equipment, this beautiful lantern festival presents a traditional and innovative visual feast, interweaving festive feelings during the spring celebration time. In the main exhibition hall of the Beigang Lantern Festival was "Shui dao tou Cultural Park" which is an old waterworks, modern installation art design works with "Life Travel" and the theme are displayed, symbolizing every visitor in the Chinese New Year and enjoying the happy moments of it. Beigang has a lot of vitality, and the travellers reunite with their hometown, with the warmth of light, it brings a new vision of praying for the Chinese New Year of 2020!

Credits

Art Director
Li-Chen Peng
More Gold Winners
Website
2020
MUSE Advertising Awards - Life In Tune with Freddie Ravel

Entrant Company

Ad Victorem

Category

Website - Personal Website

Country / Region

United States

Video
2020
MUSE Advertising Awards - Working from Home

Entrant Company

Cornerstone Home Lending

Category

Video - Educational

Country / Region

United States

Corporate Identity
2020
MUSE Advertising Awards - GovChat Brand Identity

Entrant Company

Magnetic Creative

Category

Corporate Identity - Brand Identity

Country / Region

South Africa

Website
2020
MUSE Advertising Awards - RESHAPING THE WORLD OF MEDIA

Entrant Company

ArtVersion

Category

Website - Branding

Country / Region

United States