2020

Project Yellow

Entrant Company

Yu Chen Design

Category

Student Submission - Student Branding Campaign

Client's Name

DAWN

Country / Region

China

Project Yellow is a comprehensive art Project that constructs the visual concept of Everything Is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time. The first phase of Project Yellow will be used for the visual promotion of Jiangsu TV's variety show "OPEN," and further public publicity will be carried out in cooperation with Chinese star Huang Minghao. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.