2020
Project Yellow
Entrant Company
Yu Chen Design
Category
Student Submission - Student Branding Campaign
Client's Name
DAWN
Country / Region
China
Project Yellow is a comprehensive art Project that constructs the visual concept of Everything Is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time. The first phase of Project Yellow will be used for the visual promotion of Jiangsu TV's variety show "OPEN," and further public publicity will be carried out in cooperation with Chinese star Huang Minghao. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Credits
Entrant Company
S&C Electric Company
Category
Experiential & Immersive - Augmented Reality
Country / Region
United States
Entrant Company
Lisa Cain Design
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant Company
Kraphic Studio Limited
Category
Corporate Identity - Corporate Identity / Other
Country / Region
Hong Kong S.A.R., China
