China

2020

Project Yellow

Entrant Company

Yu Chen Design

Category

Student Submission

Client's Name

DAWN

Sub-Category

Student Branding Campaign

Project Yellow is a comprehensive art Project that constructs the visual concept of Everything Is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time. The first phase of Project Yellow will be used for the visual promotion of Jiangsu TV's variety show "OPEN," and further public publicity will be carried out in cooperation with Chinese star Huang Minghao. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.

Credits

Designer
Yu Chen
More Gold Winners
2020
United States

Entrant Company

Firmseek

Sub Category

Law & Legal Services

2020
United States

Entrant Company

Vinyl

Sub Category

Integrated Marketing Campaign

2020
United States

Entrant Company

System Era Softworks

Sub Category

Entertainment

2020
China
Signify Design (Philips Lighting)

Entrant Company

BEAMY

Sub Category

Publication / Other