Australia

2020

Electric meets reality

Entrant Company

Untitled Studios

Category

Experiential & Immersive

Client's Name

MG Motors Australia

Sub-Category

In-Store Experiences

This is not just any wall sculpture; it’s a first and unique immersive installation inside a car dealership that will engage people to buy an electric vehicle in Australia. Inspired by children miniature toys, we created a fun, playful and engaging in-store experience. The Projection Mapping represents the electricity, and the sculpture portrays reality. When the two meets, they create an exhilarating experience and educate the shopper at the same time. The Animation stories addressing the concern of buying an electric car, we will do what no other car manufacturer is doing and open our core demographic to purchasing electric vehicles. When the projector is turn off, we see an elegant white sculpture on the wall.

Credits

Creative Director / Untitled Studios
Mark Boey
Executive Producer / Eden Creative Media
Adam Eden
Art Director
Jacqui Hudson
Music
Superlunar
Creative
Dan O'Bey
Creative
Ben Pearce
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