This is not just any wall sculpture; it’s a first and unique immersive installation inside a car dealership that will engage people to buy an electric vehicle in Australia. Inspired by children miniature toys, we created a fun, playful and engaging in-store experience. The Projection Mapping represents the electricity, and the sculpture portrays reality. When the two meets, they create an exhilarating experience and educate the shopper at the same time. The Animation stories addressing the concern of buying an electric car, we will do what no other car manufacturer is doing and open our core demographic to purchasing electric vehicles. When the projector is turn off, we see an elegant white sculpture on the wall.
Hilton & SweetRush
Affinity Creative Group