MUSE Silver

2020

FAA Leadership & Learning Institute Catalog

Entrant

Avyance LLC

Category

Marketing & Promotional - Catalog

Client's Name

Federal Aviation Administration

Country / Region

United States

Gallery

About The Entry

The Federal Aviation Administration (FAA) Leadership and Learning Institute (FLLI) required support in refreshing its FLLI branding scheme, updating the program logo, developing new templates, and re-designing the course catalog focused on FLLI service offerings. The target audiences for the FLLI brand included:



• FAA Managers and Supervisors


• Senior Leadership


• Non-Supervisory Employees


• Training Coordinators


• FLLI Administrators



Avyance led the re-design of FAA’s 2019 FLLI Course Catalog with the following elements:



• Library of courses, including course objectives, learning outcomes


• Charts demonstrating course alignment to FAA Strategic Leadership Capabilities (SLCs)


• Facilitator bios


• Welcome letter



A full suite of technical and communications capabilities was deployed to complete the project. The end result – a 96-page catalog – was well received by the target audiences. Catalog designers were commended for:



• Understanding of stakeholder needs


• Strong working relationships with key groups and target audiences across FAA


• Extensive knowledge of FLLI course offerings, catalog structure, and content


• Experience designing and developing communications products for government use

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