MUSE Silver

2020

FAA Leadership & Learning Institute Catalog

Entrant Company

Avyance LLC

Category

Marketing & Promotional - Catalog

Client's Name

Federal Aviation Administration

Country / Region

United States

The Federal Aviation Administration (FAA) Leadership and Learning Institute (FLLI) required support in refreshing its FLLI branding scheme, updating the program logo, developing new templates, and re-designing the course catalog focused on FLLI service offerings. The target audiences for the FLLI brand included:



• FAA Managers and Supervisors


• Senior Leadership


• Non-Supervisory Employees


• Training Coordinators


• FLLI Administrators



Avyance led the re-design of FAA’s 2019 FLLI Course Catalog with the following elements:



• Library of courses, including course objectives, learning outcomes


• Charts demonstrating course alignment to FAA Strategic Leadership Capabilities (SLCs)


• Facilitator bios


• Welcome letter



A full suite of technical and communications capabilities was deployed to complete the project. The end result – a 96-page catalog – was well received by the target audiences. Catalog designers were commended for:



• Understanding of stakeholder needs


• Strong working relationships with key groups and target audiences across FAA


• Extensive knowledge of FLLI course offerings, catalog structure, and content


• Experience designing and developing communications products for government use

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