12 brands. 12 months. $12 billion in value. 7 markers for success. Corporate flagships are under threat of losing share to companies labeled emerging, not too long ago. Curion partnered with Forbes Magazine contributor, Paul Earle, to successfully bring thought-leadership to global brands. Paul, also a lecturer at Northwestern University’s Kellogg School, worked with Forbes and Northwestern for his book ‘A Front Row Seat at The Revolution’. In 12 months, he profiled 12 founders of brands, now some of the most successful companies in recent years. He noticed they had 7 common markers for success and shares their playbook. Curion hosted a series of book tours and together with Paul, they inspired even the largest CPGs to innovate from within, instead of searching for the next emerging brand to buy, and motivated legacy brands to think boldly. Curion kicked off the tour with a Private Dining Experience at Eden, in Chicago’s highly-coveted West Loop neighborhood. Artistic, multi-course meals activated all 5 senses and were created and presented by former Top Chef contestant Richie Farina. Paul’s presentation captivated attendees from a curated list of global CPGs. NYC, DAL and SFO followed, at carefully selected sites (The Whitby, Hotel Zaza and Twenty-five Lusk, respectively), chosen for their unique atmospheres. Attendance was far beyond expectations and venues had to accommodate the increased positive RSVPs. As a result, Curion exceeded their growth goals. Revenue directly tied with the event is on track to be realized in 2020, with 5 strong unique leads. Revenue from their first projects alone would double the ROI. This was over 50% of what Curion anticipated within this lead time, towering average conversion of a B2B lead. The dynamism of the book tour is reflected in the trailer, capturing the essence of the presentation. Off the back of the tour, numerous requests from attendees to bring the show to their company headquarters followed. Furthermore, 4 additional co-speaking engagements with Curion and Paul at food, beverage and consumer insights events are already confirmed and are growing in numbers.
Corporate Identity / Other
Comm / Marketing Campaign