United States

2020

March Madness Themed Creative Campaign Ramps up Wrangler Int

Entrant Company

C-4 Analytics

Category

Integrated Marketing

Client's Name

.

Sub-Category

Integrated Marketing Campaign

Our goal was to create a consistent digital marketing campaign for Bill Deluca Chrysler Dodge Jeep Ram that would capitalize on Jeep Wrangler search interest and capture additional traffic for their website. In addition to our off-site marketing, it was equally as important to continue our creative consistency on-site as well. This factor would not only set expectations at every touchpoint, but also build trust throughout the buying process. As a result of our creative strategies, Bill Deluca CDJR saw significant increases in traffic, engagement and sales for the Jeep Wrangler. The Jeep Wrangler held the #1 spot for vehicle description page views on our clients website for March 2019. Page views increased by 34% from February to March 2019. Year over year for the month of March, page-views increased by 136%. Our Eblast was their best performing email promotion in the past 6 months with 71 sessions, 61 offer page views, 16 VDP views and 3 lead submissions triggering a 4.23% conversion rate. Our social media advertising gandered 580 landing page views attributing to 4 leads. Overall, 2018 Wrangler sales increased for March by 125% YOY. Additionally, new vehicles sales increased 63% YOY with 68% of their new vehicles being Jeep models.

Credits

Design Director / C-4 Analytics
Billy Sawyer
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Entrant Company

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Sub Category

Food & Beverage

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Sub Category

Radio AD

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Entrant Company

AARP

Sub Category

Poster Series

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Indonesia Consulate General

Entrant Company

Valerie Joy Wilson

Sub Category

Travel / Tourism