2020
Entrant Company
Category
Client's Name
Country / Region
Our goal was to create a consistent digital marketing campaign for Bill Deluca Chrysler Dodge Jeep Ram that would capitalize on Jeep Wrangler search interest and capture additional traffic for their website. In addition to our off-site marketing, it was equally as important to continue our creative consistency on-site as well. This factor would not only set expectations at every touchpoint, but also build trust throughout the buying process. As a result of our creative strategies, Bill Deluca CDJR saw significant increases in traffic, engagement and sales for the Jeep Wrangler. The Jeep Wrangler held the #1 spot for vehicle description page views on our clients website for March 2019. Page views increased by 34% from February to March 2019. Year over year for the month of March, page-views increased by 136%. Our Eblast was their best performing email promotion in the past 6 months with 71 sessions, 61 offer page views, 16 VDP views and 3 lead submissions triggering a 4.23% conversion rate. Our social media advertising gandered 580 landing page views attributing to 4 leads. Overall, 2018 Wrangler sales increased for March by 125% YOY. Additionally, new vehicles sales increased 63% YOY with 68% of their new vehicles being Jeep models.
Credits
Entrant Company
Watermark Marketing Management
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
United Arab Emirates
Entrant Company
Vimax Media
Category
Video - Food & Beverage
Country / Region
United States
Entrant Company
EAB
Category
Experiential & Immersive - Experiential & Immersive / Other
Country / Region
United States
Entrant Company
Biz2Credit
Category
Website - Business to Business
Country / Region
United States