MUSE Gold

2020

Invitational Eblast Generates Incredible Interest

Entrant Company

C-4 Analytics

Category

Content Marketing - Case Study

Client's Name

.

Country / Region

United States

Our goal was to create a way to generate awareness and entice their target demographic to RSVP to the event. Since our target audience may not be actively in the buying process, utilizing a venue that would reach BMW enthusiasts while staying cost-effective for our client was critical for our campaign’s success. We chose to increase subscriber engagement and awareness through the channel of email marketing. The goal of our strategy was to promote and garner reservations for our dealership’s upcoming release party. To do so, we targeted specific BMW enthusiasts within our client’s CRM system and enticed them with animated gifs to draw their attention. The addition of movement in an asset that is traditionally static not only helped create instant attention, but brought a sense of prestige and class to our client through the lens of the ad’s viewers. After the deployment of our email marketing campaign, we saw amazing results that could be directly attributed to our eblast invitation. Using an animated GIF added an element of delight to the campaign. This enabled us to surprise the reader, trigger their interest, and get them to click through to the RSVP page. Our efforts succeed in generating 308 RSVPs directly attributed to our creative initiatives.

Credits

Director of Design / C-4 Analytics
Billy Sawyer
More Gold Winners
Website
2020
MUSE Advertising Awards - Dodge the Bullet
Coalition for Gun Control

Entrant Company

Zulu Alpha Kilo

Category

Website - Nonprofit

Country / Region

Canada

Video
2020
MUSE Advertising Awards - Coffee Fuels Creativity
Affinity Creative Group

Entrant Company

Affinity Creative Group

Category

Video - Design / Web Agency

Country / Region

United States

Marketing & Promotional
2020
MUSE Advertising Awards - Cancer Assassin
Alexander & Turner Inc. Medical Illustration Studio

Entrant Company

Alexander & Turner Inc. Medical Illustration Studio

Category

Marketing & Promotional - Illustration

Country / Region

United States

Website
2020
MUSE Advertising Awards - 150 years of Nature

Entrant Company

Nature, Northeastern University, IBM Research

Category

Website - Technology / Science

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy