2020
Entrant Company
Category
Client's Name
Country / Region
Our goal was to create a way to generate awareness and entice their target demographic to RSVP to the event. Since our target audience may not be actively in the buying process, utilizing a venue that would reach BMW enthusiasts while staying cost-effective for our client was critical for our campaign’s success. We chose to increase subscriber engagement and awareness through the channel of email marketing. The goal of our strategy was to promote and garner reservations for our dealership’s upcoming release party. To do so, we targeted specific BMW enthusiasts within our client’s CRM system and enticed them with animated gifs to draw their attention. The addition of movement in an asset that is traditionally static not only helped create instant attention, but brought a sense of prestige and class to our client through the lens of the ad’s viewers. After the deployment of our email marketing campaign, we saw amazing results that could be directly attributed to our eblast invitation. Using an animated GIF added an element of delight to the campaign. This enabled us to surprise the reader, trigger their interest, and get them to click through to the RSVP page. Our efforts succeed in generating 308 RSVPs directly attributed to our creative initiatives.
Credits
Entrant Company
Zulu Alpha Kilo
Category
Website - Nonprofit
Country / Region
Canada
Entrant Company
Affinity Creative Group
Category
Video - Design / Web Agency
Country / Region
United States
Entrant Company
Alexander & Turner Inc. Medical Illustration Studio
Category
Marketing & Promotional - Illustration
Country / Region
United States
Entrant Company
Nature, Northeastern University, IBM Research
Category
Website - Technology / Science
Country / Region
United States