United States

2020

What Would You Miss? Water Conservation Campaign

Entrant Company

Miller Maxfield, Inc.

Category

Integrated Marketing

Client's Name

Santa Cruz Water Department

Sub-Category

Nonprofit

The Value of Water Campaign educates and inspires the nation about how water is essential, invaluable, and in need of investment. Spearheaded by top leaders in the water industry, the builds public and political will for investment in America’s water infrastructure. Miller Maxfield adapted the national campaign message for our unique local audience: WHAT WOULD YOU MISS? No water, NO COFFEE. No water, NO SHOWER. No water, NO FLUSHING. No water, NO PRODUCE. No water, NO GREENSPACE. No water, NO HYDRANT. No water, NO BEER. No water, NO WEED. Santa Cruz Water Department – Our Water, Our Future The Santa Cruz campaign made a splash with WINDOW DECALS at the Water Department’s headquarters and rotating bulletin board posters. The bright, eye-catching colors and cheeky messages caught the attention of local and tourists, many of whom stopped by for selfies. Accompanying SOCIAL MEDIA GRAPHICS/ POSTS kept the messaging front-of-mind for months beyond the actual “Imagine a Day Without Water” event, which was October 23, 2019. BULLETIN BOARD POSTERS: These incorporated national campaign artwork and were rotated into the bulletin board case alongside the decaled windows. We launched with the firefighter poster, a timely message while in the depths of California’s tragic wildfire season.

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