United States

2016

DIRT Identity Campaign

Entrant Company

helium creative

Category

Marketing Branding & Design

Client's Name

Sub-Category

Corporate Identity

Miami Beach farm-to-counter eatery and wellness bar, DIRT, approached us in need of desperate help. They had a name that didn't fit their audience and no identity at all. After our naming + brand development process, DIRT was born and since then it has soared to be one the most popular restaurants in Miami. After establishing the brand identity, we designed all the packaging, menu, iconography, and interior signage elements. We get almost daily compliments on our brand work for DIRT; as much compliments as they get for their yummy food.

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