United States

2020

BICYCLECOALITION.ORG (REDESIGN + BRAND REFRESH)

Entrant Company

Key Medium

Category

Website

Client's Name

Bicycle Coalition of Greater Philadelphia

Sub-Category

Nonprofit

Tasked with redesigning the bicyclecoalition.org website, we introduced a refreshed brand identity system and helped to refine the Coalition's story to strengthen brand awareness--towards maximizing impact through a program-driven information architecture--working to grow membership as the primary goal. Following market research, stakeholder surveys, and design thinking workshops--there was a slight revamp of programming, more clearly conveying the Coalition's benefits and societal impact. With strengthened messaging and identity system, we introduced a complimentary design system tailored to the Coalition--to be animated, action-oriented, and simply--fun! We highlighted key victories (https://bicyclecoalition.org/about/victories), built out an action center, a simple path towards getting involved, and better showcased corporate sponsors to maximize corporate value--encouraging more membership and support towards greater, societal-wide impact in 9 counties in Pennsylvania and New Jersey (while also simultaneously keeping the existing site operational, fixing several issues, and running a pro bono ad campaign).

Credits

Marketing Manage, Bicycle Coalition
Ashley Vogel
Lead Developer & Strategist , Key Medium
Ali Jaffar
Director of Project Delivery, Key Medium
Meghan Grever
Sr Creative Copywriter, Key Medium
Elaine Frieman
Sr Designer, Key Medium
Rob D,
Digital Designer, Key Medium
Destiny Simmons
Consultant, R&R
Rachel D
Development Director, Bicycle Coalition
Alan Spooner
COO, Bicycle Coalition
Diana Owens Steif
Development Associate, Bicycle Coalition
Amanda Ruffner
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