United States

2020

PhillyFoodFinder.org: Food Access Guide

Entrant Company

Key Medium

Category

Corporate Social Responsibility

Client's Name

Sub-Category

Pro Bono (Free)

Nearly 22% of Philadelphians are food insecure, meaning they are unsure of where their next meal is coming from. Hunger exists in our neighborhoods because low-income families are forced to choose between paying rising rent, utility and medical bills and buying food. Philadelphia’s Food Access guide was originally developed by the Food Policy Advisory Council and the and the Greater Philadelphia Coalition Against Hunger with support from a studio at the University of Pennsylvania. Amidst the Coronavirus (COVID-19) pandemic, we saw a more than 10x increase in traffic and decided to rapidly redesign, rebrand, and re-launch v3 of Philly Food Finder, which is a much more streamlined, self-service food access guide for hungry Philadelphians.

Credits

Digital Designer / Key Medium
Destiny Simmons
Creative Director & Lead Developer / Key Medium
Ali Jaffar
Director of Project Delivery / Key Medium
Meghan Grever
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