United States

2020

Bans Off My Body

Entrant Company

Planned Parenthood Federation of America and Planned Parenthood Action Fund

Category

Integrated Marketing

Client's Name

.

Sub-Category

Nonprofit

We know that nearly 80% of voters want to protect Roe v. Wade and that there is no state in the USA where making abortion illegal is popular. Yet politicians continue to attack abortion rights and severely limit access, specifically among Black and Latinx communities. An unprecedented number of extreme abortion bans are being enacted across the country — in states like Missouri, Alabama, Georgia, Ohio, Kentucky, Louisiana, and Mississippi — many of which don’t include exceptions for rape or incest, could jail doctors simply for providing care, and could allow the state to investigate women’s miscarriages. This is an attempt to ban abortion outright. Bans Off My Body is a body- and sex-positive campaign about claiming your body as your own — a rallying cry for autonomy and equality. This integrated campaign expresses what’s at stake in this moment when access to safe, legal abortion and other reproductive health care lie under assault. We reacted to national events and manufactured proactive moments with the following results: Partnered with nearly 140 artists including Billie Eilish, Lizzo, John Legend, Kacey Musgraves, Paulina Rubio, placing an ad in Billboard, 63 artists posted about the campaign, reaching more than 125.6M followers with 505.1K engagements across social platforms; Inserted our hashtag #BansOffMyBody in the national dialogue, resulting in 172.5M impressions; Developed BansOffMyBody.org to educate about abortion restrictions and provide actions; Garnered more than 20 stories (including RollingStone, MTV News, CNN), providing an estimated 78M media impressions; Collaborated with Sophie Ratner to create a Bans Off necklace, worn by Lizzo, Beanie Feldstein, Jenny Slate and Alison Brie; Joined musicians on tour, including The National, Maggie Rogers, Sleater-Kinney, The Regrettes activating at 47 concerts in 19 states; Engaged at events with Black and Latinx audiences, like Essence Festival, People en Español Festival, Beautycon, Made In America; Created a Spanish-language companion campaign Es Mío, Yo Decido, engaging artists, such as Judy Reyes, Justina Machado, and Selenis Leyva; Motivated abortion access supporters, delivering over 522,000 petition signatures (and counting!) to anti-abortion lawmakers.

Credits

Senior Creative Director / Planned Parenthood Federation of America, Planned Parenthood Action Fund
Elizabeth Bawol
Senior Director, Brand Projects / Planned Parenthood Federation of America, Planned Parenthood Action Fund
Lauren Garcimonde-Fisher
Vice President, Brand and Culture Strategy / Planned Parenthood Federation of America, Planned Parenthood Action Fund
Rachel Moreno
Associate Creative Director /Planned Parenthood Federation of America, Planned Parenthood Action Fund
Andrea Hubbard
Video Director /Planned Parenthood Federation of America, Planned Parenthood Action Fund
Rachel Velasquez
Senior Director, Arts & Entertainment /Planned Parenthood Federation of America, Planned Parenthood Action Fund
Caren Spruch
Director, Events & Conferences /Planned Parenthood Federation of America, Planned Parenthood Action Fund
Brandon Minow
Coordinator, Arts & Entertainment /Planned Parenthood Federation of America, Planned Parenthood Action Fund
Adin Levy
Photographer / John Spyrou
John Spyrou
Founder, Executive Producer / Culture House (formerly Fictionless)
Raeshem Nijhon
Founding Partner, Head of Production / Culture House (formerly Fictionless)
Nicole Galovski
Producer / Culture House (formerly Fictionless)
Robin Honan
Producer, Director / Culture House (formerly Fictionless)
Vanessa Bergonzoli
Casting Director / JMMitchell Casting
JohnMichael Mitchell
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