United States

2020

A Better World

Entrant Company

Hypergiant Industries

Category

Corporate Identity

Client's Name

Sub-Category

Corporate Identity / Other

Hypergiant Industries CEO, Ben Lamm, wanted to create an ambitious, thought-provoking and mysterious brand for a startup artificial intelligence company. The core strategy of “retro-futurism” instigated a big bang for the new brand forming its complete, creative universe. Inspiration for the brand derived from the 1957 investigation undertaken by the U.S. Air Force known as Project Blue Book. Named after the largest and brightest class of star in the known universe, Hypergiant Industries’ vision is to be the guiding light that solves humanity’s most challenging problems whether on earth or in the cosmos through the creation of emerging AI-technologies. Based in Austin, Texas, we have a strong track record of working with some of the biggest brands in industries spanning retail, oil and gas, energy, aviation, healthcare, and more. We provide large enterprises with cutting-edge advice, bespoke technology solutions, and deploy expertise needed to harness the value out of AI. We are so much more. Our mission is to create a better world. We do this by solving the world’s biggest problems related to climate change, space exploration, and protecting the infrastructure that makes human life possible. Our work is driven by individuals pushing the boundary and fueling our motto: Tomorrowing Today. The Hypergiant Advisory Board guides our work with unique perspectives, seasoned acumen, and decades of expertise. Notable advisors include Retired General Lance W. Lord USAF, retired NASA astronaut Andrew Allen, and science advocate Bill Nye. AI will continue to become smarter and new previously unimaginable digital tools will become mainstream, but with more than just bottom line or speed to the market in mind. We believe innovation will be driven by humanitarianism and a fundamental need for better quality of life across the globe. Our employees will lead the charge by harnessing and evangelizing our brand.

Credits

CEO / Hypergiant Industries
Ben Lamm
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