2020

Reality TV - A Dose of Truth

Entrant

Rescue | The Behavior Change Agency

Category

Video - Government

Client's Name

Illinois Department of Health

Country / Region

United States

Gallery

MUSE Creative Awards Winner – Reality TV - A Dose of Truth by Rescue | The Behavior Change Agency (Image 1)

MUSE Creative Awards Winner – Reality TV - A Dose of Truth by Rescue | The Behavior Change Agency (Image 2)

About The Entry

Prescription painkillers like opioids are a growing problem—both nationwide and here in Illinois. A Dose of Truth campaign communicates the risks associated with opioid use and their severity so that the audience is aware of the following: Anyone is at risk for developing dependency or addiction to opioids because of the strength of the substance; that being informed about the risks of prescription opioids is the first step to protecting yourself, if and when a prescription opioid is received.