MUSE Platinum

2016

Veuve Clicquot - Let Life Surprise You

Entrant Company

Rokkan

Category

Advertising - Advertising Campaign

Client's Name

Rokkan

Country / Region

United States

Veuve Clicquot, the world renowned champagne house, unveiled a dramatic new digital advertising campaign under the global communications platform "Let Life Surprise You." The campaign brings a modern twist to the luxury House's rich heritage through three short films that speak directly to the a younger millennials audience. To accomplish these goals, Veuve Clicquot enlisted celebrated director Peter Glanz as well as creative agency Rokkan, a division of Publicis Groupe, and the acclaimed actress Juliette Binoche as the voice of the narrator.

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