CONCEPT Embracing a new brand identity as bold, playful, and out of character for a typical tech company is a risk. So, when we were tasked with providing a brand refresh for Vindicia, a subscription management company, we didn’t expect the client to choose our “wild card” option that would make them truly stand out from the competition. Vindicia’s customer base consists of both new and established businesses, both of which are in the throes of heavy transformation. Therefore, the key challenge was to position Vindicia as a partner that is able to reinvent itself in an ever-changing industry, allowing its clients to innovate with ease. Since Vindicia has recently been acquired by Amdocs, another challenge was to show the connection to the parent brand while maintaining the company’s individuality. Ultimately, the refresh had to grow the interest in the brand and bring in more leads into the pipeline. EXECUTION The identity and language were meant to be built on three main pillars: insight, success and joy. This usually complex industry needed to feel simple. We wanted to show customers that they can increase their revenue with Vindicia. Therefore, we introduced a family of creatures that represent each of Vindicia’s product offerings and together bring life to the new company tagline: monster revenue. The updated identity is bright, confident and fun. The logo, colours, and typeface all work together to convey the message through the revamped website and collateral. By introducing the creatures to the creative campaigns, we helped to make them a symbol of the brand. The new logo comes in both a stacked version and a regular horizontal version, equipped with the text, “an Amdocs company”. The rules were provided for when it was necessary to note that Vindicia was an Amdocs company. RESULTS The new look and logo helped Vindicia to re-embrace their identity and revamp their image among the customers. The new visual identity helped to grow Vindicia’s sales pipeline by 400% in 3 months.
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