This piece is part of a 12 month direct mailer campaign that is sent to past client databases of loan officers. Each month has a different theme or message. This piece featured a series of upcoming celestial events throughout the year. This product is used to reach out to previous and potential clients as a soft reminder, keeping the loan officer fresh in their mind without a pushy sales pitch that just ends up in the trash. This brings value to the client with events that they can enjoy and allows the loan officer and their information to be accessible to that client if they are ever in need of a purchase or refinance.