United States

2016

The Humane Society of the United States - Caged for Costco

Entrant Company

Rokkan

Category

Corporate Social Responsibility

Client's Name

Sub-Category

Cause-Related / Sponsorship

The Humane Society of the United States (HSUS) teamed up with Rokkan to launch CagedForCostco.com, a microsite meant to expose the warehouse/supermarket giant for continuing to allow its egg suppliers to confine chickens in battery cages. CagedforCostco.com centered around a Rokkan-produced hidden camera-style video, titled Room to Live, in which a realtor shows people New York City's most disgusting apartment to draw an analogy to the unlivable quarters that the hens laying eggs for Costco's shelves endure. The video is available for viewing on the website, as well as on HSUS social media channels including Youtube, Facebook and Twitter. As CagedforCostco.com is no longer available (the url simply redirects back to http://www.humanesociety.org/issues/campaigns/factory_farming/?credit=web_cagedforcostco) a developer site is available for judges at: http://costco.rokkandev.com/

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