Canada

2020

Hypoactive Sexual Desire Disorder (HSDD) MOA

Entrant Company

INVIVO Communications Inc.

Category

Video

Client's Name

AMAG Pharmaceuticals

Sub-Category

Medical

Medical animation created to explain Hypoactive Sexual Desire Disorder (HSDD), and the mechanism of action (MOA) of AMAG Pharmaceuticals' treatment. INVIVO compiled research study data and created an animation that shows the different aspects of HSDD. The aim is to educate HCPs on HSDD and raise awareness of the disease as a legitimate condition; while exploring the medical science behind the mechanism of action for treatment.

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