MUSE Silver

2020

Menu Design for Masgouf Restaurant in Kuwait

Entrant Company

Sarah AlSharhan

Category

Marketing & Promotional - Menu

Client's Name

SeaZen Group

Country / Region

Kuwait

A creative menu design was designed and created for Masgouf Restaurant in Kuwait, which is located at the largest and most prestigious shopping mall in the country, the Avenues Mall. The menu design concept is inspired by the Babylonian era and features a scroll-like design that is creative, unusual, and interactive. The menu design catches people by surprise when they expect to see a "traditional" menu upon being seated at the restaurant. Instead, they are presented with a scroll design that teleports them back in time and requires interaction. The wooden sticks, canvas fabric, and printing were custom-made and sourced locally for this project.

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