United States

2020

More Than Skin Deep

Entrant Company

LiveArea

Category

Content Marketing

Client's Name

Sub-Category

E-Book

How do beauty brands go further to connect with customers? Gloss gossip. Blusher blogs. Mailbox mascara. Beauty brands go further to connect deeper with consumers. Those who engage in a two-way conversation are likely to succeed. A socially aware, price-conscious, less brand-loyal consumer is on the rise. Brand interactions must be Instagrammable, informative, and inspiring. LiveArea's ebook identifies the unique factors at play in health and beauty, and advises how brands can curate stories, eCommerce, and in-store experiences that delight and inspire. The book was designed to establish LiveArea as a thought leader in health and beauty, bringing a fresh perspective on how to employ technology, strategy, data, and services to sell more and create more compelling customer experiences.

More Gold Winners
2020
United Kingdom
International School Basel

Entrant Company

Finalsite UK

Sub Category

Education

2020
United States

Entrant Company

Vinyl

Sub Category

Integrated Marketing Campaign

2020
United States

Entrant Company

CO OP Brand Co

Sub Category

Real Estate