How do beauty brands go further to connect with customers? Gloss gossip. Blusher blogs. Mailbox mascara. Beauty brands go further to connect deeper with consumers. Those who engage in a two-way conversation are likely to succeed. A socially aware, price-conscious, less brand-loyal consumer is on the rise. Brand interactions must be Instagrammable, informative, and inspiring. LiveArea's ebook identifies the unique factors at play in health and beauty, and advises how brands can curate stories, eCommerce, and in-store experiences that delight and inspire. The book was designed to establish LiveArea as a thought leader in health and beauty, bringing a fresh perspective on how to employ technology, strategy, data, and services to sell more and create more compelling customer experiences.
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