B2B in the Spotlight

B2B is emerging from its guise as the less glamorous cousin of business to consumer (B2C) commerce. Why? Because so much innovation and creativity are moving into this space. A digital-first strategy is no longer a luxury, it is a necessity. And it is happening right now.

The B2B eCommerce reached a market valuation of US$12.2 trillion in 2019, more than six times the B2C market. B2B ecommerce sales will hit US$1.8 trillion by 2023. Research shows that B2B companies that successfully mastered digital transformation have 8% more shareholder returns and five times more revenue growth than their peers.

LiveArea published this ebook to inform readers how to move the needle quickly in B2B. The ebook was designed to establish LiveArea as a thought leader in B2B, bringing a fresh perspective on how to employ technology, strategy, data, and services to sell more and create more compelling B2B customer experiences.