MUSE Gold

2020

Knysna Yacht Company

Entrant Company

Magnetic Creative

Category

Corporate Identity - Corporate Identity / Other

Client's Name

Knysna Yacht Company

Country / Region

South Africa

18 years ago Knysna Yacht Company set out to establish a world-renowned boutique yacht building yard. So far, so good. However, we were recently tasked by new ownership to evolve the logo to the next level.

Inspired by the rich maritime heritage of the boatyard’s location, formidable Agulhas current on its doorstep and equally unrelenting passion for quality, we set out to craft a logo as exceptional as each of Knysna Yacht Company’s catamarans.

The result is a meticulous brandmark that evokes modern comfort and elegance, meticulous performance, and adventurous spirit. The ultimate badge of prestige designed to inspire the path less ordinary and unleash the voyager in you.

Credits

Account Manager
Marie Hentschel
Copywriter
Dean Jackson, Russel Smith
Creative Head, Art Director
Eugene Bredenkamp
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