Nita Beer Company approached me to create a can design for their flagship beer, Ten12. To reflect the company's extreme-sports oriented mentality as well as their target audiences adventurous life style, a full wrapping, illustrated graphic was included in the design. The classic ski and downhill biking slope grades were applied to the company's line of beers to provide buyers a quick guide to the beer style. To reinforce the concept, the colour of the can and the shape containing the name of the beer matches the "grade" symbol.
Urban Video Inc