2016

Nita Beer Company - Ten12 Can Design

Entrant Company

Andre Vaillant

Category

Marketing Branding & Design - Packaging Single

Client's Name

Andre Vaillant

Country / Region

Canada

Nita Beer Company approached me to create a can design for their flagship beer, Ten12. To reflect the company's extreme-sports oriented mentality as well as their target audiences adventurous life style, a full wrapping, illustrated graphic was included in the design. The classic ski and downhill biking slope grades were applied to the company's line of beers to provide buyers a quick guide to the beer style. To reinforce the concept, the colour of the can and the shape containing the name of the beer matches the "grade" symbol.