MUSE Platinum

2020

Machines That Drive Success

Entrant Company

Magnetic Creative

Category

Content Marketing - Case Study

Client's Name

Roff Milling

Country / Region

South Africa

Maize is a staple of more than 300 million people across Africa and the most important food crop in many regions. Roff Milling – the manufacturer of maize milling machines and accessories – approached us to help grow their business both in South Africa as well as beyond its borders into Sub-Saharan Africa.

Our approach was to develop purpose-led content marketing designed to target the right people in the right place with the right messaging at the right time, and to extend beyond ‘quality of product’ to the much more engaging prospect of ‘quality of life’.

This content marketing strategy allowed us to produce campaigns that resonated with prospects in a more meaningful and valuable way, elevating Roff beyond competitive benchmarking and growing their brand, narrative and sales.

Credits

Strategist, Creative Director
Dean Jackson
Creative Director
Charl Diener
Art Director
Lauren Frates
Art Director
Eugene Bredenkamp
Designer
Kayla Archer, Caylee Hicks
Videographer
Emile Fick, Noël Scholtz, Delano Stockhoff
Producer
Mbali Hlangani
Web Development Team
Sebastian Opperman, Shawn Rossouw, MJ Otto
Account Manager
Simone Swart
Social Media Manager
Johann Huebsch
Copywriter
Russel Smith
Inbound Content Team
Charl Diener, Ryno van Heerden, Rouxmandi van Heerden
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