2016
Entrant Company
Category
Client's Name
Country / Region
For the last 10 years, the number of young people aged between 15 to 24 years old who are diagnosed with HIV positive has gone up to 32%. Every year, 39000 new cases are diagnosed in Brazil.
On top of these new cases, there are thousands of other people who don't know they are HIV positive. To warn them, we had to go after them. We created five different fake profiles in Tinder and Hornet app. The profiles identified themselves as people who are looking for sexual intercourse without protection.
So we managed to reach out to those young people that engaged in high-risk sexual behavior and warn them. The campaign turned out to be a great success in Brazil. Shortly after Tinder's VP eliminated the profiles, Tinder was criticized on the internet by some of its users and the campaign gained attention of the international media.
Entrant Company
Urban Video Inc
Category
Video - Nonprofit
Country / Region
Canada
Entrant Company
Codemodeon
Category
Integrated Marketing - Event Marketing
Country / Region
Turkey
Entrant Company
NC Press Release
Category
Writing - News Release
Country / Region
United States
Entrant Company
Mad Dog Graphx
Category
Marketing Branding & Design - Poster Series/Campaign
Country / Region
United States