MUSE Platinum

2016

Grey Goo

Entrant

Jumbla

Category

Video - Motion Graphics

Client's Name

Jumbla

Country / Region

Australia

Gallery

About The Entry

We collaborated with Axis Animation to help tell the story of Grey Goo - the Emergence Campaign. We created a total of 4 in-game cinematics for the real-time-strategy video game that played before each mission. The term Grey Goo, in essence, refers to a hypothetical end-of-world scenario involving the continual replication of nanotechnology at a molecular level. The scenes we worked on primarily took place inside the goo world.
The concept behind the style development was to create a world that would feel like we are essentially trapped in a digital river - a technologically evolved liquid environment. The animation therefore needed to feel like we are essentially travelling, or floating, through water. This meant a lot of deliberately slow, drawn-out movements, long camera shots and the slow replication of water physics, which were subsequently applied to various atmospheric particle systems. As the entire story takes place from a molecular-level perspective, it was also important that realistic camera properties were taken into consideration, such as shallow depth of field, camera speed and movement noise.
Ultimately we created 4 cinematics for a total duration of 6 minutes.

Featured Media

More Platinum Winners
Video
2016
2016 MUSE Creative Awards Winner - The Wildnerness Society

Entrant

Jumbla

Category

Video - Nonprofit

Country / Region

Australia

Video
2016
2016 MUSE Creative Awards Winner - Rajasthan Tourism Logo Reveal
Studio Eeksaurus Productions Pvt. Ltd.

Entrant

Studio Eeksaurus Productions Pvt. Ltd.

Category

Video - TV Ad

Country / Region

India

Video
2016
2016 MUSE Creative Awards Winner - This is Home - 126 River Heights

Entrant

Urban Video Inc

Category

Video - Marketing Product & Services

Country / Region

Canada

Writing
2016
2016 MUSE Creative Awards Winner - Move Over Boys! The Wahine Classic Returns to North Carolina

Entrant

NC Press Release

Category

Writing - News Release

Country / Region

United States