2016

#WhereverYouAre by PayPal - Alexander Kuzminov

Entrant

Grayling

Category

Video - Documentary

Client's Name

Grayling

Country / Region

Russia

Gallery

MUSE Creative Awards Winner – #WhereverYouAre by PayPal - Alexander Kuzminov by Grayling (Image 1)

MUSE Creative Awards Winner – #WhereverYouAre by PayPal - Alexander Kuzminov by Grayling (Image 2)

About The Entry

In Russia, a high percentage of the population lives in locations so distant that e-commerce serves as a lifeline for them. With this in mind, the #WhereEverYouAre campaign takes us on a fascinating journey to the "e-commerce frontier" - highlighting how PayPal enables people living in remote areas of the world's largest country to buy and sell things and lead fulfilled lives, using 5 real PayPal users as inspiring examples.