2017

V.I.K. (Very Important Kids) Program

Entrant

Wassabi Design Firm

Category

Marketing Branding & Design - Character Design

Client's Name

Loews Hotel Miami Beach

Country / Region

United States

Gallery

MUSE Creative Awards Winner – V.I.K. (Very Important Kids) Program by Wassabi Design Firm (Image 1)

MUSE Creative Awards Winner – V.I.K. (Very Important Kids) Program by Wassabi Design Firm (Image 2)

MUSE Creative Awards Winner – V.I.K. (Very Important Kids) Program by Wassabi Design Firm (Image 3)

MUSE Creative Awards Winner – V.I.K. (Very Important Kids) Program by Wassabi Design Firm (Image 4)

About The Entry

Loews Miami Beach Hotel had the desire to revamp the their outdated kids program. I decided to create cartoon characters that kids found relatable. By giving them backstories and adventures the kids could participate and tag along around the hotel. It excited the imagination of kids, kept them active and most importantly engaged.