2017
One Moment
Entrant Company
True North Inc.
Category
Video - Nonprofit / Religious
Client's Name
Make-A-Wish America
Country / Region
United States
The One Moment video was created to help Make-A-Wish America acquire new donors. The strategy was to inspire, rather than use common tropes of sadness and desperation. By focusing on positivity, the agency highlighted wish stories to illuminate that a wish is a turning point that helps healing and recovery, and elevated the organization’s brand to motivate support.
Credits
Entrant Company
Avance Carat Guatemala
Category
Advertising - Online AD
Country / Region
Guatemala
Entrant Company
Wallace Church & Co.
Category
Marketing Branding & Design - Packaging Single
Country / Region
United States
Entrant Company
Innostone-Studio
Category
Marketing Branding & Design - Packaging Single
Country / Region
China
Entrant Company
KOENIGSFILM
Category
Video - Marketing Product & Services
Country / Region
Germany