2017
One Moment
Entrant Company
True North Inc.
Category
Video - Nonprofit / Religious
Client's Name
Make-A-Wish America
Country / Region
United States
The One Moment video was created to help Make-A-Wish America acquire new donors. The strategy was to inspire, rather than use common tropes of sadness and desperation. By focusing on positivity, the agency highlighted wish stories to illuminate that a wish is a turning point that helps healing and recovery, and elevated the organization’s brand to motivate support.
Credits
Entrant Company
Motion Source
Category
Video - Nonprofit / Religious
Country / Region
United States
Entrant Company
Lift Interactive
Category
Advertising - Magazine AD Campaign
Country / Region
Canada
Entrant Company
Environmental PR Group
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
United States
Entrant Company
Creative Click Media
Category
Website - Business to Business
Country / Region
United States