United States

2017

One Moment

Entrant Company

True North Inc.

Category

VIDEO

Client's Name

Make-A-Wish America

Sub-Category

Nonprofit / Religious

The One Moment video was created to help Make-A-Wish America acquire new donors. The strategy was to inspire, rather than use common tropes of sadness and desperation. By focusing on positivity, the agency highlighted wish stories to illuminate that a wish is a turning point that helps healing and recovery, and elevated the organization’s brand to motivate support.

Credits

Daniel Brown
Vicky Wetterer
Maryah Arangio
Sean Sullivan
Nesara Kishor
More Rose Gold Winners
2017
Singapore

Entrant Company

Canvus Pte Ltd

Sub Category

Corporate Identity

2017
United States
Cooperatives for a Better World

Entrant Company

Stratabeat, Inc.

Sub Category

Nonprofit / Religious

2017
Switzerland
AS RUGBY MORGES

Entrant Company

Celine Ducros

Sub Category

Corporate Identity

2017
United States

Entrant Company

Asbury University

Sub Category

Student Video