2017
One Moment
Entrant
True North Inc.
Category
Video - Nonprofit / Religious
Client's Name
Make-A-Wish America
Country / Region
United States
Gallery
About The Entry
The One Moment video was created to help Make-A-Wish America acquire new donors. The strategy was to inspire, rather than use common tropes of sadness and desperation. By focusing on positivity, the agency highlighted wish stories to illuminate that a wish is a turning point that helps healing and recovery, and elevated the organization’s brand to motivate support.
Featured Media
Credits
Entrant
Babendure Wheat Creative
Category
Marketing Branding & Design - T-Shirt / Merchandise / Premium Items
Country / Region
United States
Entrant
Creativa Videos
Category
Video - Educational
Country / Region
Australia
Entrant
VOLTAGE
Category
Photography - Product
Country / Region
United States
Entrant
Southern New Hampshire University
Category
Student Submissions - Student AD Single Entry
Country / Region
United States