2017
One Moment
Entrant Company
True North Inc.
Category
Video - Nonprofit / Religious
Client's Name
Make-A-Wish America
Country / Region
United States
The One Moment video was created to help Make-A-Wish America acquire new donors. The strategy was to inspire, rather than use common tropes of sadness and desperation. By focusing on positivity, the agency highlighted wish stories to illuminate that a wish is a turning point that helps healing and recovery, and elevated the organization’s brand to motivate support.
Credits
Entrant Company
Creativa Videos
Category
Video - Marketing Product & Services
Country / Region
Australia
Entrant Company
Creativa Videos
Category
Video - Educational
Country / Region
Australia
Entrant Company
Visual Fuel Design
Category
Marketing Branding & Design - Logo
Country / Region
United States
Entrant Company
DreamPlay Media
Category
Website - Nonprofit / Religious
Country / Region
United States