MUSE Rose Gold

2017

One Moment

Entrant Company

True North Inc.

Category

Video - Nonprofit / Religious

Client's Name

Make-A-Wish America

Country / Region

United States

The One Moment video was created to help Make-A-Wish America acquire new donors. The strategy was to inspire, rather than use common tropes of sadness and desperation. By focusing on positivity, the agency highlighted wish stories to illuminate that a wish is a turning point that helps healing and recovery, and elevated the organization’s brand to motivate support.

Credits

Daniel Brown
Vicky Wetterer
Maryah Arangio
Sean Sullivan
Nesara Kishor
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