United States
2017
Entrant Company
Category
Client's Name
Sub-Category
The One Moment video was created to help Make-A-Wish America acquire new donors. The strategy was to inspire, rather than use common tropes of sadness and desperation. By focusing on positivity, the agency highlighted wish stories to illuminate that a wish is a turning point that helps healing and recovery, and elevated the organization’s brand to motivate support.
Credits
Entrant Company
Canvus Pte Ltd
Sub Category
Corporate Identity
Entrant Company
Stratabeat, Inc.
Sub Category
Nonprofit / Religious
Entrant Company
Asbury University
Sub Category
Student Video
