2017
One Moment
Entrant Company
True North Inc.
Category
Video - Nonprofit / Religious
Client's Name
Make-A-Wish America
Country / Region
United States
The One Moment video was created to help Make-A-Wish America acquire new donors. The strategy was to inspire, rather than use common tropes of sadness and desperation. By focusing on positivity, the agency highlighted wish stories to illuminate that a wish is a turning point that helps healing and recovery, and elevated the organization’s brand to motivate support.
Credits
Entrant Company
Oliver Wand Photography
Category
Photography - Fine Art
Country / Region
Germany
Entrant Company
York & Chapel
Category
Video - Marketing Product & Services
Country / Region
United States
Entrant Company
Lift Interactive
Category
Video - Health & Fitness
Country / Region
Canada
Entrant Company
Omdesign
Category
Marketing Branding & Design - Trade Show / Exhibit / Interior
Country / Region
Portugal