2017
One Moment
Entrant Company
True North Inc.
Category
Video - Nonprofit / Religious
Client's Name
Make-A-Wish America
Country / Region
United States
The One Moment video was created to help Make-A-Wish America acquire new donors. The strategy was to inspire, rather than use common tropes of sadness and desperation. By focusing on positivity, the agency highlighted wish stories to illuminate that a wish is a turning point that helps healing and recovery, and elevated the organization’s brand to motivate support.
Credits
Entrant Company
Maryland Institute College of Art
Category
Student Submissions - Student Branding Campaign
Country / Region
United States
Entrant Company
Moving Bits
Category
Video - Travel
Country / Region
Singapore
Entrant Company
Jewish Federation of Delaware
Category
Publication - Newsletter
Country / Region
United States
Entrant Company
Claudio Di Lucia
Category
Photography - People / Portrait
Country / Region
Germany