2017
One Moment
Entrant
True North Inc.
Category
Video - Nonprofit / Religious
Client's Name
Make-A-Wish America
Country / Region
United States
Gallery
About The Entry
The One Moment video was created to help Make-A-Wish America acquire new donors. The strategy was to inspire, rather than use common tropes of sadness and desperation. By focusing on positivity, the agency highlighted wish stories to illuminate that a wish is a turning point that helps healing and recovery, and elevated the organization’s brand to motivate support.
Featured Media
Credits
Entrant
DreamPlay Media
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
United States
Entrant
Viscul Creative
Category
Integrated Marketing - Company Branding
Country / Region
United States
Entrant
Metropolis Creative
Category
Website - Business to Business
Country / Region
United States
Entrant
Universal Vision
Category
Video - Budget below $3000
Country / Region
United States