NACC Branding

Paul Gregory Media created a brand strategy for the Naperville Area Chamber of Commerce to reflect the relevant and distinctive emotional qualities that drive preference, loyalty and retention. We created a strong brand story externally and among employees that will continue to bolster the Chamber's relevance and prominence into the future.

Brand building is an inside out revolution, not a top down mandate. Creating a unified voice serves as an important foundation as the Chamber seeks to build cohesion around its many programs, events and committees.

The visual components of the brand reflect the brand essence: Bold Thinking. The attached style and usage guide will walk you though the strategy that we developed, along with the visual components that we designed.