MUSE Platinum

2017

Still the Planet matters

Entrant Company

Drezier Communications

Category

Marketing Branding & Design - Business Card

Client's Name

Drezier Communications

Country / Region

Hong Kong SAR

Drezier Communications was founded in 2005. Ever since founding, we have been always engaging in fashion industry and retailing. Numerous projects of branding and imaging were accomplished. Yet, a lot of fabric stocks and wet-proof cardboards were left in our storage. As in all design business, though designers create, we also destroy more than what we have created during or after the process of design. Our Planet needs to be sustainable. Recycling or upcycling is a way, the right way.

After a decade, Drezier Communications determined to update our vision and thus revamp our own brand image accordingly: "We do branding in high-style; still the environment is always a concern. Rethink. Upcycle. And sustain". All in all, we would like to fabricate our image through a distinctive name card in the first place.

Inevitably, a proclamatory business card speaks by itself.



Drezier Communications decided to make our own business card in a do-it-yourself approach with our original tagline suffixing "Still the Planet matters". First of all, decent fabric stocks and wet-proofs was selected. Details were silk-screen printed on chosen fragments. Finally, parts were sewn together.

To personalize, designers could choose to use from our collection of stocks or their broken domestic items, like jeans, umbrella, non-woven shopping bag, baby underwear, linen apron or nylon-canvas carriage bag. In this way, every members came by a set of customized, personalized, distinctive business cards.

Drezier Communications revamped our own brand image through a proclamatory DIY business card which speaks "tailor brands dressier; still the Planet matters" in an intellectual tone yet a chic manner.

Credits

So, Tat Fai
So, Tat Fai
More Platinum Winners
Video
2017
MUSE Advertising Awards - The Light Within | Elementalist Lux - League of Legends

Entrant Company

Trizz

Category

Video - Animation

Country / Region

Spain

Outdoor Advertising
2017
MUSE Advertising Awards - The Mosquito Killer Billboard
Posterscope Brasil

Entrant Company

NBS

Category

Outdoor Advertising - Billboard

Country / Region

Brazil

Video
2017
MUSE Advertising Awards - Out with the old, in with the new

Entrant Company

twelve12

Category

Video - Fashion

Country / Region

United States

Video
2017
MUSE Advertising Awards - The Acura NSX in New York City

Entrant Company

Tier10

Category

Video - Cinematography

Country / Region

United States