MUSE Platinum

2017

Still the Planet matters

Entrant Company

Drezier Communications

Category

Marketing Branding & Design - Business Card

Client's Name

Drezier Communications

Country / Region

Hong Kong SAR

Drezier Communications was founded in 2005. Ever since founding, we have been always engaging in fashion industry and retailing. Numerous projects of branding and imaging were accomplished. Yet, a lot of fabric stocks and wet-proof cardboards were left in our storage. As in all design business, though designers create, we also destroy more than what we have created during or after the process of design. Our Planet needs to be sustainable. Recycling or upcycling is a way, the right way.

After a decade, Drezier Communications determined to update our vision and thus revamp our own brand image accordingly: "We do branding in high-style; still the environment is always a concern. Rethink. Upcycle. And sustain". All in all, we would like to fabricate our image through a distinctive name card in the first place.

Inevitably, a proclamatory business card speaks by itself.



Drezier Communications decided to make our own business card in a do-it-yourself approach with our original tagline suffixing "Still the Planet matters". First of all, decent fabric stocks and wet-proofs was selected. Details were silk-screen printed on chosen fragments. Finally, parts were sewn together.

To personalize, designers could choose to use from our collection of stocks or their broken domestic items, like jeans, umbrella, non-woven shopping bag, baby underwear, linen apron or nylon-canvas carriage bag. In this way, every members came by a set of customized, personalized, distinctive business cards.

Drezier Communications revamped our own brand image through a proclamatory DIY business card which speaks "tailor brands dressier; still the Planet matters" in an intellectual tone yet a chic manner.

Credits

So, Tat Fai
So, Tat Fai
More Platinum Winners
Video
2017
MUSE Advertising Awards - Jaguar I-Pace
Jaguar & Spark44

Entrant Company

Frame.dk

Category

Video - Automotive

Country / Region

Denmark

Photography
2017
MUSE Advertising Awards - THE LOST FINGERS
THE LOST FINGERS

Entrant Company

PINCH / MARTIN TREMBLAY PHOTOGRAPHER

Category

Photography - People / Portrait

Country / Region

Canada

Marketing & Design
2017
MUSE Advertising Awards - St. Marien-Krankenhaus Corporate Design
St. Marien-Krankenhaus GmbH

Entrant Company

arndtteunissen GmbH

Category

Marketing Branding & Design - Corporate Identity

Country / Region

Germany

Video
2017
MUSE Advertising Awards - Child Labour
UNICEF

Entrant Company

Minamotion

Category

Video - Nonprofit / Religious

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy