2017
Fellowes Shredders: REAL TOUGH.
Entrant Company
Core Marketing, Inc.
Category
Advertising - Magazine AD
Client's Name
Fellowes Brands, Inc.
Country / Region
United States
Fellowes approached us to create an ad campaign with a toughness message, a range of shredder products, and their bulldog mascot.
We chose to use a short, strong tagline with bold fonts and brick visuals to reinforce the toughness message. We also arranged the products in a "flying v" formation with their flagship Automax product leading the way. Copy was kept to a minimum to allow the toughness visuals to be as big and as bold as possible.
Credits
Entrant Company
Upp B2B
Category
Website - Business to Business
Country / Region
United Kingdom
Entrant Company
MSM DesignZ, Inc.
Category
Website - Consumer
Country / Region
United States
Entrant Company
Bottomline Technologies
Category
Marketing Branding & Design - Other ___
Country / Region
United States
Entrant Company
Celine Ducros
Category
Marketing Branding & Design - Corporate Identity
Country / Region
Switzerland