2017

Fellowes Shredders: REAL TOUGH.

Entrant Company

Core Marketing, Inc.

Category

Advertising - Magazine AD

Client's Name

Fellowes Brands, Inc.

Country / Region

United States

Fellowes approached us to create an ad campaign with a toughness message, a range of shredder products, and their bulldog mascot.

We chose to use a short, strong tagline with bold fonts and brick visuals to reinforce the toughness message. We also arranged the products in a "flying v" formation with their flagship Automax product leading the way. Copy was kept to a minimum to allow the toughness visuals to be as big and as bold as possible.