United Kingdom

2017

Unibox

Entrant Company

Upp B2B

Category

INTEGRATED MARKETING

Client's Name

Unibox

Sub-Category

Company Branding

"We have grown. We used to be manufacturers of in-store retail display systems, frameworks, lighting and graphics. We are very good at this, but over time we have grown to be very good at the the concept and design element of this. "We don't want to change who we are, though. We think have something special". Over 3 months of market, business and customer research we unearthed that they do have something special, and that special something is helping creative agencies bring life and dynamism to their creative work. Adding the third dimension to their ideas. We redefined the brand positioning as a result of our insight. Inbox is now - the manufacturer with the agency brain'. This means we have a very new, very different audience. A renewed sense of purpose and a keen eye on the target. The rollout is ongoing. To date, we have redeveloped their website, DM lookbooks, event stands, stationery, product catalogues, RFP and quoting documents, signage as well as hallmarking all of their physical, manufactured display systems.

More Platinum Winners
2017
Portugal
Quinta do Vallado

Entrant Company

Omdesign

Sub Category

Book

2017
Germany
Styled Shoot Selfpromotion with Julia Fenner & David Schöpp

Entrant Company

Frau Skroblies und Freunde

Sub Category

Wedding

2017
China

Entrant Company

Gild Studio

Sub Category

Business Card

2017
Denmark
Jaguar & Spark44

Entrant Company

Frame.dk

Sub Category

Animation