2017

Magpie Roasters - Family

Entrant

Laxalt & McIver

Category

Marketing Branding & Design - Packaging Series / Campaign

Client's Name

Magpie Roasters

Country / Region

United States

Gallery

MUSE Creative Awards Winner – Magpie Roasters - Family by Laxalt & McIver (Image 1)

MUSE Creative Awards Winner – Magpie Roasters - Family by Laxalt & McIver (Image 2)

About The Entry

Magpie Coffee knew they had something special. They could tell by the growing lines and expanding customer base in the Reno area.
They were becoming the go-to coffee company for more and more people, but as far as branding went, they weren’t quite at the same level they knew they should be.
So they reached out to us for a rebrand and new identity.
The vibe hits as soon as you enter their storefront and their productivity has increased due to the new packaging.
The Magpie brand is truly a work of art. Their branding is now equivalent to who they are in their industry.