MUSE Platinum

2017

Beaufort Bar at the Savoy

Entrant

Shotopop

Category

Marketing Branding & Design - Menu

Client's Name

Beaufort Bar at the Savoy

Country / Region

United Kingdom

Gallery

About The Entry

Twisting strands from the Savoy's illustrious history into a fascinating cocktail narrative, the menu takes guests on a tour of the hotel through its legendary tales and extraordinary guests. From secret wartime speakeasies, rooftop tap-dancing and extravagant gondola parties to luminaries such as Fred Astaire, Alfred Hitchcock, Katherine Hepburn and Tom Jones, the menu is made up of twenty cocktails, each with an individual double page spread illustration.
The "reverse" tunnel book format means that as each page is turned we reveal another "layer" or historic Savoy narrative, ultimately ending on a sweet little reveal right at the end with the reimagined "Greenman" from the original 1930's Savoy Cocktail Book. On the last page the reader is also able to look back on the previous pages to see a swirling of cocktail ingredients / tasting notes that pop out into the hollow created by all the revealing layers.

Featured Media

Credits

Carin Standford
Casper Franken
David Filiberti
Carin Standford
Casper Franken
More Platinum Winners
Photography
2017
2017 MUSE Creative Awards Winner - Tattoo Love
Jana & Cerberus

Entrant

Ruelke Studios

Category

Photography - Wedding

Country / Region

Germany

Video
2017
2017 MUSE Creative Awards Winner - Innovative Special Ad Creation for Sony's Pixels

Entrant

SevenOne AdFactory

Category

Video - Other ___

Country / Region

Germany

Integrated Marketing
2017
2017 MUSE Creative Awards Winner - Interactive Live Challenge with Samsung Galaxy S7

Entrant

SevenOne AdFactory

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

Germany

Photography
2017
2017 MUSE Creative Awards Winner - Tattoo Love
Jana & Cerberus

Entrant

Ruelke Studios

Category

Photography - Wedding

Country / Region

Germany