MUSE Platinum

2017

Beaufort Bar at the Savoy

Entrant Company

Shotopop

Category

Marketing Branding & Design - Menu

Client's Name

Beaufort Bar at the Savoy

Country / Region

United Kingdom

Twisting strands from the Savoy's illustrious history into a fascinating cocktail narrative, the menu takes guests on a tour of the hotel through its legendary tales and extraordinary guests. From secret wartime speakeasies, rooftop tap-dancing and extravagant gondola parties to luminaries such as Fred Astaire, Alfred Hitchcock, Katherine Hepburn and Tom Jones, the menu is made up of twenty cocktails, each with an individual double page spread illustration.

The "reverse" tunnel book format means that as each page is turned we reveal another "layer" or historic Savoy narrative, ultimately ending on a sweet little reveal right at the end with the reimagined "Greenman" from the original 1930's Savoy Cocktail Book. On the last page the reader is also able to look back on the previous pages to see a swirling of cocktail ingredients / tasting notes that pop out into the hollow created by all the revealing layers.

Credits

Carin Standford
Casper Franken
David Filiberti
Carin Standford
Casper Franken
More Platinum Winners
Publication
2017
MUSE Advertising Awards - Book 'Quinta do Vallado'
Quinta do Vallado

Entrant Company

Omdesign

Category

Publication - Book

Country / Region

Portugal

Video
2017
MUSE Advertising Awards - Snapdeal Film
Snapdeal

Entrant Company

Rocketscience Lab

Category

Video - Animation

Country / Region

India

Video
2017
MUSE Advertising Awards - Beyond. Way beyond!

Entrant Company

OMI Media House

Category

Video - Corporate Image

Country / Region

Poland

Video
2017
MUSE Advertising Awards - Creature of Habit

Entrant Company

Ambassadors

Category

Video - Animation

Country / Region

Netherlands

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy