Danial Siddiki

I started creating apps as an iOS software engineer. Soon, I realized that my favorite part of app creation is design so I started to focus on designing interfaces in Adobe Photoshop. Later, I found my first job at a design agency Cuberto and then worked as a product designer in a B2C education company.

I'm a founding product designer at Truv, a B2B fintech startup. Since joining I've been working on making income and employment verifications easier for consumers via payroll providers. This experience helped me to design in new fields working closely with customers. Also, I made a design system that helps Truv designers create consistent designs across all products.

Creativity for me is the skill of going beyond the limits by creating innovative things that will be used by people and keeping in mind technical limitations.

I would define design as creative if the creator made something that nobody before has created in the way they made it.

I use the double diamond principle to make the design process more rigorous. The process starts with understanding the current state of the problem by conducting user interviews, surveys, and researching competitors. Then I accumulate the information gathered to define personas and build a customer journey map to align with stakeholders. Once the main scope was defined, I began wireframing, iterating, and designing the final solution. The final design includes the ecosystem design system, syncing with engineers and stakeholders.

My favorite part of the creative process is designing the final visuals as this is what people will see: simple and elegant design with a lot of work behind the scene.

My creative style is a minimalistic, data-driven, and emotion-cathing design.

Yes, I think the level of visual design in Russia is very high as most of the software there was created after other countries, so Russian entrepreneurs didn't make the same mistakes.

Winning the 2023 MUSE Creative Awards is highly significant to me because it validates the quality of my work, as determined by the Muse juries.

I decided to enter my design of a Weather Health startup that aims to make a revolution in the weather industry by providing personal weather forecasts. As I personally believe in this approach, I made my best to address this idea in design.

The biggest challenge is to design an experience that people would love and prefer more than tons of other weather apps. To achieve good UX and UI I did a lot of research across health, wellness, and weather apps to determine the best solution.

Winning awards always has a positive impact on my career by providing recognition, validation, motivation, and opportunities for growth and advancement.

- There are innovations happening in tech each year. - High level of creativity in tech makes it more interesting to work. - Also tech is still a pretty fresh industry where a lot of things won't made yet. More to come.

Russia's level in the design of the fintech industry is pretty high so it inspires other countries' entrepreneurs and designers.

I believe that in the next 10 years, more designers will focus on designing in AI and AR fields.

Be creative and precise in the details.

I recommend viewing the winners of Muse awards of previous years and copying them 1-to-1 to level up your skill in visual design and understand why things are made in the way they are made.

Creativity gives you more dopamine than anything else.

I'd say Steve Jobs and John Ive as they showed that complex things should not be that complex.

Work hard, play hard.