Interview
United States
Jiao Jiao is a creative individual whom graduated from Gnomon – School of Visual Effects, Games and Animation that believes in continuously learning and staying on the front of the industry to create meaningful art.
1 Please give us a brief bio of yourself and your creative background.
Jiao Jiao recently graduated from Gnomon
2 What made you become/why did you choose to become a creative?
In Gnomon, Jiao Jiao found their passion in real-time environment art and virtual production, which is also a passion inherited from their previous brief study experience in Architecture Design when they had just entered the School of the Art Institute of Chicago. Ever since the dreadful fire happened in Paris that burned down the Notre-Dame in 2019, they believe now it is our Digital Artists
3 Tell us more about your business/company, job profile, and what you do.
I recently graduated from Gnomon
4 What does “creativity” mean to you?
To me,
5 To you, what makes a “creative” idea and/or design?
I believe a "creative" idea or design reflects a deep understanding of human experience and perspective. Creativity involves tapping into our inner selves and generating something original and resonant. However, the successful execution of a creative concept also requires technical mastery and attention to detail, and a certain degree of consideration for the target audience. Regardless of whether it is being produced by an individual or a team. Ultimately, a creative idea or design combines inspiration and skill to produce something that is both unique and impactful.
6 Tell us about your creative and/or design process.
Coming from an institutional art school background, I believe that most successful creative processes can
7 What's your favorite part of the creative process and why?
My favorite part of the creative process is also one of the vital steps of any artistic creation, which is the research process. As this is the stage that can ensure you fully prepare yourself before diving into the most difficult part. And, if you can do this part right. It also can possibly gain you enough confidence that allows you to support yourself for the following creating progress.
8 Describe your creative style and its main characteristics.
During my student time, one of the major themes I'd love to bring into my works is "dream of gold". This can be expanded in either the spiritual feeling or the motif of the artworks themselves. As the presence of
9 Do you think your country and its cultural heritage has an impact on your creativity process?
Undoubtedly, it does.
10 Congratulations! As the winner of the 2023 MUSE Creative Awards, what does it mean to you and your company and team to receive this award distinction?
It means a lot to me. As someone who came from a fine art background and entered the realm of CGI art later on, I
11 Can you explain a bit about the winning work you entered into the 2023 MUSE Creative Awards, and why you chose to enter this project?
MUSE Creative Awards, and why you chose to enter this project? This piece was my very first ever completed project during my time in Gnomon, therefore I
12 What was the biggest challenge with this project?
The biggest challenge with this project was definitely the look development. By saying the term
13 How has winning an Award developed your practice/career?
It is an emblem and milestone for my past achievement.
14 What are your top three (3) favorite things about our industry?
Fast pacing, innovative, entertaining.
15 What makes your country specifically, unique in the creative industry?
As a believer in global citizenship, I believe that no one
16 Where do you see the evolution of creative industry going over the next 5-10 years?
I genuinely hope it will be able to be everywhere.
17 If you were a student entering this industry or an aspiring MUSE Creative Awards submitter, what advice would you give them?
Don
18 What resources would you recommend to someone who wants to improve their skills in the creative industry?
Search Engine is always your best helper. Self-study is also a vital ability. Be sharp and don
19 Tell us something you have never told anyone else.
2023 is a really difficult time for our newbies who are trying to break into the entertainment industry. But hey, don
20 Who has inspired you in your life and why?
All the great Master of Literature in this world. As knowledge is the source of creativity and inspiration.
21 What is your key to success? Any parting words of wisdom?
It
22 Do you have anything else you would like to add to the interview?
Thank you so much for the recognition.
Entrant Company
Joyce Jiao
Category
Video - Animation
Entrant Company
Joyce Jiao
Category
Video - Games (NEW)
Entrant Company
Jiao Jiao
Category
Student Submission - Student Conceptual Design