Sergei Evdokimov

My curiosity, taste for new things, and love of creativity got me into the design field. I've always loved to draw and make things up. Design was my hobby. I loved studying design software. So when I became acquainted with Adobe Photoshop, I realized it was love at first sight. And when I realized that this love provided money, I became the happiest person.

Trafficcino is a startup in which I am the sole designer and art director. Everything related to design and creativity is my area of responsibility. I created everything for this product, from the logo and marketing materials for advertising through user research, prototyping, and the SaaS design.

I'll try to respond in the context of the user advocate. Creativity is about balancing business needs with user experience. It is about discovering and implementing new ideas so that all stakeholders are satisfied

Both. There should always be an idea in design. Design should be visually appealing, functional, user-oriented, and aimed at creating an optimal user experience.

My creative and design process usually involves several key steps that help me understand user needs, develop innovative solutions, and create an effective strategy. In brief, my process looks like this: Research: The first step in my design process is to do more research better to understand user needs, preferences, and pain points. This includes user interviews, surveys, data analysis, and competitor research. Ideas and prototyping: Once I clearly understand the user's needs and goals, I brainstorm with a team of different ideas and solutions that can meet the user's needs. After identifying the most promising ideas, I move on to prototyping. This involves creating low-fidelity sketches or prototypes that allow me to quickly and efficiently test and refine my ideas. I can also test for usability to get user feedback and refine my designs. Design: Once I understand the user's needs and have tested and refined my ideas, I move on to the design phase. It involves creating a highly accurate design with visual elements, typography, and color schemes matching the brand and user preferences. Implementation: Once the design is complete, I work with developers and other stakeholders to translate the design into the final product. I can also do additional user testing to ensure the final product meets user needs and is easy to use, as well as design reviews to ensure the design layout matches the final product.

The design stage. I'm creative and love to draw so I will highlight this stage. Although I think all steps are essential and necessary. Abstractly speaking, all stages of the design process for me are just food, which is necessary for life, and the design process itself is a dessert, which I really enjoy.

User orientation: Be a user advocate and make it easy for the user to perform a key action on a website or service Innovation: Willingness to think outside the box and propose new solutions Visual appeal: Make a design that is aesthetically pleasing and visually appealing

I am inspired by design from all over the world and am not limited to one country.

Thank you very much! This is my first award, and I am very happy. I put much effort into this project and am glad it received such high praise.

Trafficcino is a small startup. It is a software as a service (SaaS) meant to assist small and medium-sized businesses in selling their items on marketplaces, tracking analytics, and running successful advertising campaigns. And regular customers can help in choosing the best and most profitable offer. I thought the project was worthy of participating in the contest because it is an innovative solution. Such services, at least for small businesses, do not yet exist on the market.

My task as a designer was to make the user interested in the service and, buying it, perform the target action - to create his landing page within SaaS in the shortest possible time. I think that in this project, this was the most important and biggest challenge.

Who knows. I hope this is not my last award and that winning will only help me grow.

1)That the industry is constantly evolving 2)The opportunity to be creative in solving complex problems 3)The opportunity to create products and services that improve people's lives

Russia has a rich history of artistic and cultural achievements, with many renowned artists, writers, and musicians hailing from the country. In recent years, Russia has also become a hub for technology and innovation, with a growing number of startups and tech companies emerging in cities like Moscow and St. Petersburg. In addition, Russia's location at the intersection of Europe and Asia gives it a unique perspective and influence from both regions. This blend of cultural influences can be seen in many aspects of Russian design and creativity, from fashion to architecture to graphic design.

I think we will see many changes and transformations in the creative industries in the next ten years. I think AI and meta-universes will have a significant impact on this. We will see new approaches and ways of working. Further directions and even new professions related to AI. We will also see the development of virtual reality and 3D.

In addition to basic skills and hard skills, develop empathy. Be able to immerse yourself in the product's challenges and the users' pains. Think creatively.

There are no good or bad resources. There are principles. You just have to follow them. To be constantly open to something new, to learn something new every day, and to put it into practice.

Professionals that are enthusiastic about their work have always inspired me. When I was a lawyer, I used to wonder how some of my colleagues could do such tiresome work around the clock. But it wasn't until I discovered a design that I realized. Now, design and colleagues who are passionate about design inspire me.

Just a love for your work. When you love what you do, you're constantly evolving, and that helps you stay afloat even in such a volatile and evolving industry as design. So it's just a matter of finding what you love and dedicating your life to it.