Interview
United Kingdom
Lin Cheng is a Glasgow-based visual artist whose work blends moving image, printmaking, and illustration to explore women’s experiences, childhood perspectives, and the quiet emotional realities behind social issues.
1 Congratulations on your achievements in the MUSE Creative Awards! Could you start by introducing yourself or your agency? Can you also share a bit about your journey into your current industry?
Thank you. My name is Lin Cheng, and I am a Glasgow-based visual artist working across moving image, printmaking, installation, and illustration. My practice often weaves together women’s experiences and children’s perspectives to reflect on social issues such as domestic violence, mental health, and identity. I began my creative journey through illustration and children’s book art, gradually expanding into experimental film and mixed-media projects as I sought to tell stories that move between the personal and the collective.
2 What inspired you to submit your work for this competition, and what does winning mean to you personally and professionally?
I submitted Silent Absence because it reflects both my artistic vision and my social concerns. The project is deeply personal, yet it also speaks to broader shared experiences, and I wanted to see how it would resonate with an international audience. Winning this award is especially meaningful to me because it not only validates the years of exploration behind the project, but also opens the door to new collaborations and greater recognition as an independent artist.
3 Can you share the story behind your success? What inspired its creation, and what do you feel it represents in today’s industry?
Silent Absence began as a series of etchings portraying children affected by domestic violence. It later evolved into a seven-minute experimental film that reinterprets real testimonies of violence alongside my own domestic imagery and sound recordings. For me, the project represents a way of using art to confront silence and give visibility to experiences that often remain unseen. Within today’s creative landscape, I believe it demonstrates how socially engaged art can be both deeply intimate and globally relevant.
4 What do you believe set your project apart in such a competitive field? Were there specific elements or strategies that made it shine?
The project’s strength lies in its interdisciplinary approach. By combining fine art printmaking, experimental moving image, and sound, Silent Absence creates a layered and immersive experience. Rather than simply illustrating a theme, it invites reflection and emotional engagement, which I believe is what sets the work apart.
5 Every project has its challenges. Can you share a significant obstacle you faced during this process and how you overcame it?
The main challenge was addressing such a sensitive subject without sensationalizing it. I approached this by focusing on everyday objects, domestic sounds, and symbolic imagery—elements that suggest violence without exposing or exploiting the people behind the stories. This allowed me to preserve their dignity while still conveying the emotional weight and seriousness of the issue.
6 Winning an award of this caliber often brings recognition. What do you hope this achievement will mean for your career, your team, or your agency in the long run? Have you already noticed any changes or opportunities arising from this recognition?
I hope this recognition will help me build stronger international networks and bring socially engaged projects into new contexts, including exhibitions, publications, and collaborations. Since the announcement, I have already received encouraging feedback from curators and peers, which makes me feel optimistic about the opportunities ahead.
7 What has the reaction been from clients, audiences, or stakeholders about your winning entry? Any feedback or memorable moments that stand out?
The most memorable feedback came from viewers who shared that the work made them feel seen, or that it resonated with their own unspoken experiences. For me, that response is more meaningful than any formal recognition—it reaffirms the purpose of creating art in the first place.
8 For those aspiring to achieve similar success, what advice would you offer to help them not only thrive in their industries but also craft compelling, award-worthy entries? Are there specific practices, mindsets, or strategies you believe are key?
I would say: stay authentic and avoid chasing trends. Build from your own lived experiences, observations, or research, and allow your work to communicate with honesty and sincerity.
9 The creative industry is constantly evolving. How do you view these changes, and where do you hope to position yourself in the future?
I see the industry moving toward interdisciplinarity and social engagement, which aligns closely with my practice. In the future, I hope to position myself at the intersection of visual storytelling and social research, creating works that resonate across both artistic and public spheres.
10 Entering awards can be daunting for many, especially those just starting out. What would you say to individuals who have limited experience, or are hesitant to showcase their work in competitions? How can they build confidence and see the value in participating?
Competitions are not only about winning; they are also opportunities for visibility, growth, and self-reflection. Even if you do not receive an award, the process of refining your work and articulating your ideas is incredibly valuable. My advice is to approach awards as platforms for dialogue rather than judgment, and to trust that your unique perspective and voice truly matter.
11 Creativity thrives on community. What message would you like to share with fellow creatives, marketers, and advertising professionals?
Creativity is not only about scale or spectacle, but also about creating genuine human connections. I hope we continue using our creative skills to amplify voices and stories that might otherwise go unheard.
12 Winning is a team effort in many cases. Is there someone or a group of people you’d like to dedicate this achievement to, and why?
I’d like to dedicate this recognition to all survivors of domestic violence whose experiences inspired Silent Absence. Their courage to speak—even in fragments—made this project possible.
13 If you could describe your award-winning entry in one sentence, what would it be and why?
A poetic and layered meditation on domestic violence, transforming silence and the rituals of everyday life into a space for reflection, empathy, and resilience.
14 Finally, what’s next for you? Any exciting projects or upcoming goals that you’d like to share with us and the audience?
I am currently developing new work that continues to merge children’s illustration with socially engaged art. I look forward to bringing these projects into both artistic and community-based spaces, where they can encourage dialogue, empathy, and connection.
Entrant
Lin Cheng
Category
Video - Experimental